This brand I was given full creative direction from start to finish. We originally purchased this brand from another manufacturer where I was able to rebrand it. I wanted the brand to be directed at millennials with a young, fun, and in your face attitude represented within every product. I designed cosmetic bags, makeup brushes, beauty cases, and acrylic organizational pieces for female millennials. I was also able to direct photoshoots and packaging. The brand has been sold in all different retailers such as Walmart, Target, Walgreens, ULTA, Bed Bath & Beyond and many more. It is also internationally sold through Conair.