Designed custom prints, and color combinations for Local Honey’s entire collection. Worked closely with the owner and product developer to develop correct color of fabrics and scale of printed with each swimsuit.
A prestige line of cosmetic bags and totes was designed with our main retailer Anthropologie in mind. I helped design a lot of the prints within this line. They were originally hand painted and then digitally altered creating an amazing artistic effect with a whimsical flare.
This tropical collection of flamingo prints and pineapples was an exclusive collaborative collection with Target and Lily Pulitzer. I worked with both partners to design a line a cosmetic bags exclusive for Target. Customized shapes, zipper pullers, and fabrics were created at a higher price point in mind to represent the Lily Pulitzer brand in mind.
London based designer Orla Kiely founded her now iconic brand in 1995 as a vehicle to express her own style aesthetics and passion for pattern, colour, texture and prints. I designed her high end cosmetic bags line as well as mass market cosmetic bags for Target. I worked closely with the designer on custom shapes and fabrications that represented her brand and it’s vintage aesthetic.
I was responsible for designing an 8’ section for ULTA under our in house brand Tartan & Twine twice a year of cosmetic bags. I would work closely with the buyer and design exclusive prints and fabrications for ULTA as well as custom shapes that no other retailer was carrying. They wanted to be the leader in the cosmetic bags industry and I believe they definitely have achieved that with my designs for them.
Being an up and coming brand that we owned, the aesthetic of this brand was very much a modern version of shabby chic florals with whimsical animals throughout the collection. Right now this collection is ranked number one out of the printed cosmetic bags we sell at Walmart and Harmons. Customers love the animals and floral mixture.
This was a Target and Missoni collaboration that was a huge success. I worked with the Missoni team on designing fabrics and cosmetic bags as well as makeup brush sets that represented their brand and it’s heritage. All items sold out immediately. People waited outside stores for them to open to buy products. Target’s own website had so much traffic it even crashed and was reported in the news. Since I lived this brand and their prints it was really great to work with them on this limited edition line for Target.
I was responsible for designing all of Target’s cosmetic bags for an 8’ section in their retail stores. I designed custom prints, fabrics, and shapes for the retailer working closely with the buyer.
This brand I was given full creative direction from start to finish. We originally purchased this brand from another manufacturer where I was able to rebrand it. I wanted the brand to be directed at millennials with a young, fun, and in your face attitude represented within every product. I designed cosmetic bags, makeup brushes, beauty cases, and acrylic organizational pieces for female millennials. I was also able to direct photoshoots and packaging. The brand has been sold in all different retailers such as Walmart, Target, Walgreens, ULTA, Bed Bath & Beyond and many more. It is also internationally sold through Conair.
Exclusive holiday cosmetic bags designed for Sephora’s private label line in mind. I worked directly with their buyer in developing a custom jacquard houndstooth for their holiday collection as well as custom zipper pullers and new shapes for their everyday black basic cosmetic bags. The buyer liked the design so much she also used the artwork for their makeup brush sets as well.
Designed private label GWPs and sport bags for online.
Designed prints, cosmetic bags, and brush sets for Sonia Kashuk exclusive for Target. I would work exclusively with Sonia on the line from start to finish. We would go trend shopping, custom design prints, custom shapes, and pick out all materials together.
Created and designed new tech storage bags for Target. Focusing on cord storage solutions for on the go customers. Also, developed custom neoprene embossed designs for laptop sleeves.
A plush travel line created for Walmart with a product range of hats, gloves, blankets, neck pillows, bath wraps, mittens, and teddy bears for everyone. We created different seasonal items for holiday, back to school, and everyday travel use.
Created custom prints and cosmetic bag shapes for style and beauty blogger Dulce Candy in a collaboration with ULTA. I designed custom bags that Dulce would use everyday or for traveling for work. She was a pleasure to work with and currently has 1.1 M followers on instagram. You can follow her at @dulcecandy.
This was a private label kids line I worked on with the owner Tiffany. She had multiple categories and wanted a presentation to show Avon what her brand could look like across different product categories in order to sell the brand to Avon. Avon later bought the brand “Tiny Tillia” from her in the end. It was a great success to sell her brand.
I was asked to design a professional makeup brush line that didn’t cost a department store price but had the high end department store look. I came up with a design for an ergonomic makeup brush handle that fits to your hand for more precision and control when applying makeup. Allegro patented the brush handle and we launched the collection in all Walgreens stores as well as later selling the line into Walmart. I went to many different factories in China learning about how makeup brushes are made and the different types of brush hair that is used for different makeup products. This collection was a great success.
A Fun, Fresh, Fearless, Fantastic British Beauty Brand. With the belief that while beauty absolutely matters, it doesn't matter absolutely. I designed custom prints and cosmetic bags shapes for their line that later sold to Target and to Boots in London. I worked closely with the original owner and her brand ambassador to make sure their line of cosmetic bags was right on point with their brand identity.
Private label designed cosmetic bags and handbags with the Walmart customer in mind. I was given HARDCANDY’s brand guides and worked with their brand director in designing all bags exclusive for Walmart. All prints were made combining guideline elements given by the brand.